We now live in a digital era, where people conduct business transactions online. As such, digital skills are in demand in various businesses across several industries. In fact, these skills are paramount in individuals’ career development and global competitiveness.
But as far as Internet, digital, and software skills are concerned, there’s a line drawn between men and women. Both have developed and acquired different types of digital skills. Men typically have advanced skills in problem-solving and software use, while women are better at communication-related skills.
If you’re a man interested in the use of virtual tools and technologies, here are digital skills you can use for your career advancement:
1. Google Analytics
Google Analytics provides tools that allow digital marketers to monitor and report website traffic. This web analytics service is beneficial in tracking progress in digital marketing, particularly search engine optimization (SEO). As you may be aware, SEO aims to put a site or content in the top ranking in the search engine results pages. Most men are well-acquainted with the use of Google Analytics. If you’re one of them, you can offer SEO services to help businesses boost their online visibility and website traffic.
2. Data Analytics
It’s apparent that we now live in a data-driven world. Companies and organizations heavily rely on the use of data and information in doing business. They are paramount in tracking business progress, monitoring consumer behavior, and making business decisions. Most men are good with using data analytics in researching, recording, collecting, analyzing, and reporting data and information. If you know how to use data analytics, leverage your digital skill to become a researcher or data analyst.
3. Digital Marketing
Digital marketing has never been this important, especially during the pandemic. Why? In this day and age, businesses and consumers meet via digital platforms. As such, online marketing strategies are vital in promoting a brand and selling products or services. Most men are adept at digital marketing strategies that are a bit technical, like SEO and pay-per-click (PPC) advertising. You can use these skills to help clients and businesses grow and flourish.
4. Content Creation
Content is king in the digital world. Whether articles, infographics, images, or videos, they resonate well with the audience. For this reason, content creation is deemed an essential digital skill. If you’re into video production, leverage your video editing skills to help promote a business. The same is true for your photo-editing skill for product photography and service promotion. Lastly, you can write web content pieces for various clients. You can even go as far as taking academic, technical, business, and grant-writing lessons online. You can then utilize these content writing skills to make money.
5. Graphic Designing
Graphic designing has long been used in sales and marketing, whether offline or online. Creating visual content helps businesses communicate with their target audience. In print marketing, graphic designers develop the visual content of promotional materials like flyers, brochures, posters, and banners. They also handle the visual elements in digital content for online marketing. As most graphic designers are men, you may want to offer graphic designing services.
6. Web Creation and Development
In this time and age, having a business website is no longer an option. Whether one has an online store or a brick-and-mortar store, one must have a website. Not only does it represent the online store, but it also engages with the target market. A site goes as far as allowing a business and its customers to perform online transactions. As men are a bit technical, they excel in web creation and development. If you’re into web designing, offer this digital skill to individual entrepreneurs and businesses.
7. Mobile App Development
It’s easy to see new and emerging apps invading the web and taking the space in mobile phones. Think of social media apps like Facebook, Instagram, Messenger, and WhatsApp. Also, consider apps used in business like Zoom, Loom, and Slack. Plus, don’t forget tracking apps for health, fitness, weight loss, and finances. More and more mobile apps are being developed to meet different individual needs. Men are particularly adept at mobile app development. If you have a background in developing tools and technologies, you may want to use your skills and become a mobile app developer.
It’s best to turn your digital skills into a career. You can get online jobs that will allow you to utilize your digital skills, whether Google analytics, digital marketing, or web development. Ultimately, you can never go wrong with turning your passion into a profession.