Owning a shop inside a mall or at a strip can be a tough and risky business. You need to bring customers in and keep them there long enough to make an informed purchase. How does a store owner manage to invite greater foot traffic through the door anyway? Here are some ideas for you to try out.
Make It Comfortable
One big reason clients don’t stick around long enough to buy anything is that your store could be uninviting. Yes, you’ve studied that soft, pastel colors encourage people to relax, but did you offer them seats, as well as good air conditioning and commercial lighting in your shop in Tampa? Check if the layouts for your products are comfortable and appealing to different potential buyers. Do you have your clothes arranged according to the season? Are your food products stacked according to a particular theme such as popularity or price? Make your store a haven for buyers and inquirers alike.
Make It Visible
Signs and flyers aren’t the only means of promoting your physical store. You can also promote your wares through social media. Don’t disparage the usefulness of technology. Instead, harness the power of the Internet and reach out to people who are looking for the products you sell. You can reach more people this way, and it costs much less than reprinting promotional material.
Create Events for Your Customers
Events are a straightforward way to let the buyer know that you exist and are worth visiting. These can be as simple as a sale or the promotion of a new product. You can even go as far as setting up free demos or interactive exhibits for your clients to try out. If you have a partnership with artists, performers, or experts on your products, let them display their work using your shop as a venue. This is perfect for craft and art supply stores. Even supermarkets can take advantage of this and show small cooking demos. The events don’t even have to be big and ostentatious. They can last for a week to keep people coming back, especially those who want to bring friends.
Reward Your Customers
Some people just don’t want to get out of their homes. This is the appeal of online shopping, where they don’t even have to leave their bedrooms and get dressed to go and buy clothes, food, and supplies. You can meet this challenge by creating rewards for your customers when they pop in your shop and buy from there. Aside from the obvious discounts when they purchase in bulk, why not provide rewards such as freebies? There are many products in the shop that can have an expiry date. As it gets closer, you would want to give it to a buyer than throw it away.
You don’t have to spend a lot on promoting your store. You can use what you already have in your existing arsenal because you already possess the tools you need. Try out one of these ideas with the help of a consultant and see what you can do to make your shop more appealing.